TIMELINE
UX/UI Design
TYPE
August 2024 - Current
TOOLS
Figma, Photoshop
At LOBU, I led the product design vision for a platform dedicated to connecting customers with local businesses. I collaborated closely with the product manager and engineers to design and launch the MVP of our mobile app. Beyond the initial release, I developed the UX roadmap to guide future iterations, focusing on features that empower entrepreneurs to grow their visibility while creating seamless discovery experiences for users. What I worked on is under NDA, but I’m happy to share what I'm allowed to do through email or conversation.
ABOUT
Led end-to-end product design from mapping user flows to creating intuitive interfaces for the mobile app. Focused on balancing the needs of local business owners and everyday users by designing features that made discovery seamless while giving entrepreneurs tools to grow visibility.
MY ROLE
◉ PROJECT CONTEXT
Discoverability plays an important role in helping businesses compete and connect.
Digital platforms play a key role in business discovery, with consumers using search engines and social platforms to find new businesses.
Recent data shows 71% of consumers check reviews before deciding on a vendor, while 40% are motivated by coupons and discounts.
◉ CONTEXT
However...
Smaller businesses struggle to attract customers due to competition from larger retailers.
◉ NARROW DOWN THE DIRECTION
How might we help consumers discover nearby local shops while rewarding engagement?
◉ LOCATION-BASED EXPLORATION
Enhance the local discover experience.
Research shows that integrating maps and real-time location significantly impacts user engagement. Highlighting nearby shops helps users explore efficiently and confidently.
With location-based notifications, users are alerted to promotions, discounts, and loyalty opportunities, ensuring they never miss valuable deals.
◉ SOLUTION
An all-in-one, user-friendly app that helps consumers discover local businesses, access discounts, and engage with ease.
◉ SOLUTION
Onboarding.
◎ FEATURE 1
Discover Discounts & Loyalty Rewards with Ease.
Find exclusive offers and loyalty programs right from the homepage. Explore merchants’ products and services seamlessly — shopping made simple.
◎ FEATURE 2
Navigate with
Map & Notifications.
Easily find nearby merchants and exclusive offers using a user-friendly map. Customize your search by distance, and enable notifications for deals within your search radius to ensure you never miss discounts.
◎ FEATURE 3
Share and Connect.
Invite friends with your unique LOBU Key and engage with the community, fostering connections and rewarding participation.
◉ NEXT STEPS
Personalized Recommendations Using AI Technology
Harnessing AI technology, we aim to offer personalized store and deal recommendations tailored to each user's unique interests, enhancing merchant exposure.
Support Service Appointment
We are actively working to enable online booking of merchant services soon, aiming to improve the user experience and benefit service-oriented merchants.
In-app payments
Developing the ability for users to order and pay directly within the app, making transactions seamless while supporting local merchants.